WIO

allantoin

INGREDIENT

Evidence in r/asianbeauty — Asian Beauty

Trend support

Rising+0.2 pp
Current seven-day window
Current 2026-09-22 → 2026-09-28
Comparison seven-day window
Comparison 2026-09-15 → 2026-09-21
Distinct-document support
Seen in 5 current vs 1 comparison posts/comments
Mentions
5 current vs 2 mentions

Windows are complete UTC days compared with the preceding seven. How trends are measured.

Attention over time

7-day rolling share of analyzed posts/comments mentioning this entity · 90 daily points ending 2026-09-28

Final complete day: 2026-09-28. Attention was 0.3% — this entity appeared in 5 of 1,508 analyzed posts/comments in the seven days ending that day (5 mentions).

0%1.0%Jul 1Aug 14Sep 28

Hover, touch, or focus the chart (Tab) and use the arrow keys — each point is one seven-day window.

View all 90 data points (semantic table)
Week endingSeven-day rangeStatusPrevalenceSeen inMentionsAnalyzed
2026-07-012026-06-25 → 2026-07-01Comparable0.1%1 of 1,48711,487
2026-07-022026-06-26 → 2026-07-02Comparable0.1%1 of 1,53611,536
2026-07-032026-06-27 → 2026-07-03Comparable0.0%0 of 1,58401,584
2026-07-042026-06-28 → 2026-07-04Comparable0.1%1 of 1,70211,702
2026-07-052026-06-29 → 2026-07-05Comparable0.1%1 of 1,67211,672
2026-07-062026-06-30 → 2026-07-06Comparable0.1%1 of 1,68611,686
2026-07-072026-07-01 → 2026-07-07Comparable0.1%1 of 1,61211,612
2026-07-082026-07-02 → 2026-07-08Comparable0.1%2 of 1,58921,589
2026-07-092026-07-03 → 2026-07-09Comparable0.1%2 of 1,67221,672
2026-07-102026-07-04 → 2026-07-10Comparable0.1%2 of 1,60121,601
2026-07-112026-07-05 → 2026-07-11Comparable0.1%1 of 1,47211,472
2026-07-122026-07-06 → 2026-07-12Comparable0.1%1 of 1,47611,476
2026-07-132026-07-07 → 2026-07-13Comparable0.1%1 of 1,39611,396
2026-07-142026-07-08 → 2026-07-14Comparable0.1%1 of 1,31111,311
2026-07-152026-07-09 → 2026-07-15Comparable0.0%0 of 1,33501,335
2026-07-162026-07-10 → 2026-07-16Comparable0.0%0 of 1,16701,167
2026-07-172026-07-11 → 2026-07-17Comparable0.0%0 of 1,22701,227
2026-07-182026-07-12 → 2026-07-18Comparable0.0%0 of 1,22301,223
2026-07-192026-07-13 → 2026-07-19Comparable0.0%0 of 1,23201,232
2026-07-202026-07-14 → 2026-07-20Comparable0.0%0 of 1,32801,328
2026-07-212026-07-15 → 2026-07-21Comparable0.0%0 of 1,37201,372
2026-07-222026-07-16 → 2026-07-22Comparable0.0%0 of 1,34301,343
2026-07-232026-07-17 → 2026-07-23Comparable0.0%0 of 1,34801,348
2026-07-242026-07-18 → 2026-07-24Comparable0.0%0 of 1,23501,235
2026-07-252026-07-19 → 2026-07-25Comparable0.0%0 of 1,19301,193
2026-07-262026-07-20 → 2026-07-26Comparable0.0%0 of 1,13501,135
2026-07-272026-07-21 → 2026-07-27Comparable0.0%0 of 1,09701,097
2026-07-282026-07-22 → 2026-07-28Comparable0.0%0 of 1,06101,061
2026-07-292026-07-23 → 2026-07-29Comparable0.1%1 of 9421942
2026-07-302026-07-24 → 2026-07-30Comparable0.1%1 of 1,05511,055
2026-07-312026-07-25 → 2026-07-31Comparable0.1%1 of 1,17011,170
2026-08-012026-07-26 → 2026-08-01Comparable0.1%1 of 1,30511,305
2026-08-022026-07-27 → 2026-08-02Comparable0.1%1 of 1,44511,445
2026-08-032026-07-28 → 2026-08-03Comparable0.1%1 of 1,44111,441
2026-08-042026-07-29 → 2026-08-04Comparable0.1%1 of 1,48911,489
2026-08-052026-07-30 → 2026-08-05Comparable0.0%0 of 1,54601,546
2026-08-062026-07-31 → 2026-08-06Comparable0.0%0 of 1,43601,436
2026-08-072026-08-01 → 2026-08-07Comparable0.0%0 of 1,31401,314
2026-08-082026-08-02 → 2026-08-08Comparable0.0%0 of 1,17501,175
2026-08-092026-08-03 → 2026-08-09Comparable0.0%0 of 1,01801,018
2026-08-102026-08-04 → 2026-08-10Comparable0.0%0 of 1,00701,007
2026-08-112026-08-05 → 2026-08-11Comparable0.0%0 of 9800980
2026-08-122026-08-06 → 2026-08-12Comparable0.1%1 of 9741974
2026-08-132026-08-07 → 2026-08-13Comparable0.1%1 of 1,00311,003
2026-08-142026-08-08 → 2026-08-14Comparable0.1%1 of 8601860
2026-08-152026-08-09 → 2026-08-15Comparable0.1%1 of 7411741
2026-08-162026-08-10 → 2026-08-16Comparable0.2%1 of 6311631
2026-08-172026-08-11 → 2026-08-17Comparable0.2%1 of 4741474
2026-08-182026-08-12 → 2026-08-18Comparable0.3%1 of 3431343
2026-08-192026-08-13 → 2026-08-19Comparable0.0%0 of 1680168
2026-08-202026-08-14 → 2026-08-20Low coverage——00
2026-08-212026-08-15 → 2026-08-21Low coverage——00
2026-08-222026-08-16 → 2026-08-22Low coverage——00
2026-08-232026-08-17 → 2026-08-23Low coverage——00
2026-08-242026-08-18 → 2026-08-24Low coverage——00
2026-08-252026-08-19 → 2026-08-25Low coverage——00
2026-08-262026-08-20 → 2026-08-26Low coverage——00
2026-08-272026-08-21 → 2026-08-27Low coverage——00
2026-08-282026-08-22 → 2026-08-28Low coverage——00
2026-08-292026-08-23 → 2026-08-29Low coverage——00
2026-08-302026-08-24 → 2026-08-30Low coverage——08
2026-08-312026-08-25 → 2026-08-31Comparable0.0%0 of 2020202
2026-09-012026-08-26 → 2026-09-01Comparable0.0%0 of 4250425
2026-09-022026-08-27 → 2026-09-02Comparable0.2%1 of 6162616
2026-09-032026-08-28 → 2026-09-03Comparable0.1%1 of 8922892
2026-09-042026-08-29 → 2026-09-04Comparable0.1%1 of 1,03621,036
2026-09-052026-08-30 → 2026-09-05Comparable0.1%1 of 1,17321,173
2026-09-062026-08-31 → 2026-09-06Comparable0.1%1 of 1,35721,357
2026-09-072026-09-01 → 2026-09-07Comparable0.1%1 of 1,31621,316
2026-09-082026-09-02 → 2026-09-08Comparable0.1%1 of 1,25721,257
2026-09-092026-09-03 → 2026-09-09Comparable0.0%0 of 1,23901,239
2026-09-102026-09-04 → 2026-09-10Comparable0.0%0 of 1,20301,203
2026-09-112026-09-05 → 2026-09-11Comparable0.0%0 of 1,28101,281
2026-09-122026-09-06 → 2026-09-12Comparable0.0%0 of 1,38701,387
2026-09-132026-09-07 → 2026-09-13Comparable0.0%0 of 1,48401,484
2026-09-142026-09-08 → 2026-09-14Comparable0.0%0 of 1,50201,502
2026-09-152026-09-09 → 2026-09-15Comparable0.0%0 of 1,55901,559
2026-09-162026-09-10 → 2026-09-16Comparable0.0%0 of 1,59401,594
2026-09-172026-09-11 → 2026-09-17Comparable0.0%0 of 1,52801,528
2026-09-182026-09-12 → 2026-09-18Comparable0.0%0 of 1,43301,433
2026-09-192026-09-13 → 2026-09-19Comparable0.0%0 of 1,30101,301
2026-09-202026-09-14 → 2026-09-20Comparable0.0%0 of 1,15201,152
2026-09-212026-09-15 → 2026-09-21Comparable0.1%1 of 1,07621,076
2026-09-222026-09-16 → 2026-09-22Comparable0.1%1 of 1,07821,078
2026-09-232026-09-17 → 2026-09-23Comparable0.2%2 of 1,06331,063
2026-09-242026-09-18 → 2026-09-24Comparable0.6%6 of 1,05771,057
2026-09-252026-09-19 → 2026-09-25Comparable0.5%6 of 1,16771,167
2026-09-262026-09-20 → 2026-09-26Comparable0.5%6 of 1,34371,343
2026-09-272026-09-21 → 2026-09-27Comparable0.4%6 of 1,43071,430
2026-09-282026-09-22 → 2026-09-28Comparable0.3%5 of 1,50851,508

Each point is a seven-day rolling window of complete UTC days; a point is comparable only when at least 100 analyzed posts or comments fall inside it. A day with no analyzed records counts as zero; missing coverage is marked and never shown as zero. The series ends at the latest complete analyzed day — it never extends into the current incomplete day. How attention is measured.

Recent mentions

  1. Comment

    I thought allantoin was a soothing agent

  2. Comment

    Zero. Allantoin is a soothing ingredient. It's not exfoliating in any significant amount

  3. Comment

    this is reassuring lol, i was overthinking the allantoin thing like i’d accidentally exfoliate my skin every time i moisturize

  4. Comment

    Zero. Have used it both in self-formulated products and in storebought and neither trigger any significant exfoliation. Important to note, allantoin is actually pretty hard to formulate as it has relatively poor solubility so it's pretty exclusively used in very low concentrations - I use 0.3-0.5% when I'm self-formulating and even that's sometimes pushing what will solubilize in the amount of water in the product. It's phenomenal for soothing/protecting skin even in small concentrations but I have never found it actively exfoliating especially at typical formulation percentages. Just because something CAN exfoliate doesn't mean that it IS - just as another example I often see people panic about lactic acid in their moisturizer thinking that makes it exfoliate when the lactic acid is near the bottom of the ingredients and is being used in very small amounts as a pH adjuster - the resulting product doesn't have nearly enough lactic acid to be an exfoliating product despite technically containing some amount of an ingredient that can be used as an exfoliant. **Editing to also mention, "exfoliation" in and of itself is complicated... people assume exfoliation is always irritating or damaging and needs to be offset or balanced out with barrier repair. The reality is more nuanced and many ingredients can both have some mild exfoliating AND barrier supporting properties simultaneously - urea is a good example. It's both a natural moisturizing factor your skin self-produces with strong protective/repair properties AND an exfoliant. Once again concentration plays a role as in lower doses it's more of a humectant/repair ingredient and at higher doses it's a more potent exfoliant, but it's always going to be doing at least a little of both. These types of ingredients are not inherently a no-go for sensitive skin even if they have some mild exfoliating properties.

  5. Comment

    this one did get reformulated. hwahae (the korean ingredient app) keeps separate pages for the two versions of 순정 디렉터 수분 선크림 and the lists don't match: the old one has 31 ingredients, the current one has 47. the filters changed too, polysilicone-15 is gone and drometrizole trisiloxane (mexoryl xl) came in, on top of the same ethylhexyl triazone, mexoryl sx, uvinul a plus and tinosorb s. the new list adds niacinamide (7th on the label) and adenosine, plus coconut oil and a handful of plant extracts (ivy, chamomile, feverfew, oak root), and drops the centella extract, madecassoside, panthenol and allantoin the old one had. spf50+ pa++++ and the ₩25,000/50ml price didn't move, and olive young's current listing (tagged new) prints the 47-ingredient version.

Excerpts above are public Reddit posts and comments. WIO never synthesizes Reddit URLs from stored ids, and entities are extracted automatically and may be wrong. See the extraction notes and the limitations and privacy section of the methodology.