WIO

halloween

OCCASION

Evidence in r/chocolate — Chocolate

Trend support

Rising+1.3 pp
Current seven-day window
Current 2026-10-08 → 2026-10-14
Comparison seven-day window
Comparison 2026-10-01 → 2026-10-07
Distinct-document support
Seen in 11 current vs 1 comparison posts/comments
Mentions
11 current vs 1 mentions

Windows are complete UTC days compared with the preceding seven. How trends are measured.

Attention over time

7-day rolling share of analyzed posts/comments mentioning this entity · 90 daily points ending 2026-10-14

Final complete day: 2026-10-14. Attention was 1.5% — this entity appeared in 11 of 743 analyzed posts/comments in the seven days ending that day (11 mentions).

0%1.7%Jul 17Aug 30Oct 14

Hover, touch, or focus the chart (Tab) and use the arrow keys — each point is one seven-day window.

View all 90 data points (semantic table)
Week endingSeven-day rangeStatusPrevalenceSeen inMentionsAnalyzed
2026-07-172026-07-11 → 2026-07-17Comparable0.0%0 of 3750375
2026-07-182026-07-12 → 2026-07-18Comparable0.0%0 of 3310331
2026-07-192026-07-13 → 2026-07-19Comparable0.0%0 of 3530353
2026-07-202026-07-14 → 2026-07-20Comparable0.0%0 of 4250425
2026-07-212026-07-15 → 2026-07-21Comparable0.0%0 of 5690569
2026-07-222026-07-16 → 2026-07-22Comparable0.0%0 of 6190619
2026-07-232026-07-17 → 2026-07-23Comparable0.0%0 of 7050705
2026-07-242026-07-18 → 2026-07-24Comparable0.0%0 of 6800680
2026-07-252026-07-19 → 2026-07-25Comparable0.0%0 of 7000700
2026-07-262026-07-20 → 2026-07-26Comparable0.0%0 of 6840684
2026-07-272026-07-21 → 2026-07-27Comparable0.0%0 of 6270627
2026-07-282026-07-22 → 2026-07-28Comparable0.0%0 of 5660566
2026-07-292026-07-23 → 2026-07-29Comparable0.0%0 of 5290529
2026-07-302026-07-24 → 2026-07-30Comparable0.0%0 of 4370437
2026-07-312026-07-25 → 2026-07-31Comparable0.0%0 of 4700470
2026-08-012026-07-26 → 2026-08-01Comparable0.0%0 of 5140514
2026-08-022026-07-27 → 2026-08-02Comparable0.0%0 of 5780578
2026-08-032026-07-28 → 2026-08-03Comparable0.0%0 of 6480648
2026-08-042026-07-29 → 2026-08-04Comparable0.0%0 of 6880688
2026-08-052026-07-30 → 2026-08-05Comparable0.0%0 of 7040704
2026-08-062026-07-31 → 2026-08-06Comparable0.0%0 of 6840684
2026-08-072026-08-01 → 2026-08-07Comparable0.0%0 of 6640664
2026-08-082026-08-02 → 2026-08-08Comparable0.0%0 of 6130613
2026-08-092026-08-03 → 2026-08-09Comparable0.0%0 of 5650565
2026-08-102026-08-04 → 2026-08-10Comparable0.0%0 of 4870487
2026-08-112026-08-05 → 2026-08-11Comparable0.0%0 of 3960396
2026-08-122026-08-06 → 2026-08-12Comparable0.0%0 of 4740474
2026-08-132026-08-07 → 2026-08-13Comparable0.0%0 of 5450545
2026-08-142026-08-08 → 2026-08-14Comparable0.0%0 of 6250625
2026-08-152026-08-09 → 2026-08-15Comparable0.0%0 of 7190719
2026-08-162026-08-10 → 2026-08-16Comparable0.1%1 of 7931793
2026-08-172026-08-11 → 2026-08-17Comparable0.1%1 of 8881888
2026-08-182026-08-12 → 2026-08-18Comparable0.1%1 of 9441944
2026-08-192026-08-13 → 2026-08-19Comparable0.1%1 of 1,00911,009
2026-08-202026-08-14 → 2026-08-20Comparable0.1%1 of 1,01711,017
2026-08-212026-08-15 → 2026-08-21Comparable0.1%1 of 9961996
2026-08-222026-08-16 → 2026-08-22Comparable0.1%1 of 9991999
2026-08-232026-08-17 → 2026-08-23Comparable0.2%2 of 1,11221,112
2026-08-242026-08-18 → 2026-08-24Comparable0.2%2 of 1,08821,088
2026-08-252026-08-19 → 2026-08-25Comparable0.3%3 of 1,04131,041
2026-08-262026-08-20 → 2026-08-26Comparable0.3%3 of 8903890
2026-08-272026-08-21 → 2026-08-27Comparable0.4%3 of 7783778
2026-08-282026-08-22 → 2026-08-28Comparable0.5%3 of 6563656
2026-08-292026-08-23 → 2026-08-29Comparable0.6%3 of 5163516
2026-08-302026-08-24 → 2026-08-30Comparable0.4%1 of 2671267
2026-08-312026-08-25 → 2026-08-31Comparable0.7%1 of 1511151
2026-09-012026-08-26 → 2026-09-01Low coverage——059
2026-09-022026-08-27 → 2026-09-02Low coverage——00
2026-09-032026-08-28 → 2026-09-03Low coverage——00
2026-09-042026-08-29 → 2026-09-04Low coverage——00
2026-09-052026-08-30 → 2026-09-05Low coverage——00
2026-09-062026-08-31 → 2026-09-06Low coverage——00
2026-09-072026-09-01 → 2026-09-07Low coverage——00
2026-09-082026-09-02 → 2026-09-08Low coverage——00
2026-09-092026-09-03 → 2026-09-09Low coverage——00
2026-09-102026-09-04 → 2026-09-10Low coverage——00
2026-09-112026-09-05 → 2026-09-11Low coverage——00
2026-09-122026-09-06 → 2026-09-12Low coverage——00
2026-09-132026-09-07 → 2026-09-13Low coverage——00
2026-09-142026-09-08 → 2026-09-14Low coverage——00
2026-09-152026-09-09 → 2026-09-15Low coverage——023
2026-09-162026-09-10 → 2026-09-16Low coverage——058
2026-09-172026-09-11 → 2026-09-17Comparable0.0%0 of 1330133
2026-09-182026-09-12 → 2026-09-18Comparable0.0%0 of 2230223
2026-09-192026-09-13 → 2026-09-19Comparable0.4%1 of 2861286
2026-09-202026-09-14 → 2026-09-20Comparable0.3%1 of 3731373
2026-09-212026-09-15 → 2026-09-21Comparable0.2%1 of 4561456
2026-09-222026-09-16 → 2026-09-22Comparable0.2%1 of 4731473
2026-09-232026-09-17 → 2026-09-23Comparable0.2%1 of 4941494
2026-09-242026-09-18 → 2026-09-24Comparable0.2%1 of 4611461
2026-09-252026-09-19 → 2026-09-25Comparable0.2%1 of 4591459
2026-09-262026-09-20 → 2026-09-26Comparable0.0%0 of 5010501
2026-09-272026-09-21 → 2026-09-27Comparable0.0%0 of 5160516
2026-09-282026-09-22 → 2026-09-28Comparable0.0%0 of 4960496
2026-09-292026-09-23 → 2026-09-29Comparable0.0%0 of 5500550
2026-09-302026-09-24 → 2026-09-30Comparable0.0%0 of 5780578
2026-10-012026-09-25 → 2026-10-01Comparable0.2%1 of 5871587
2026-10-022026-09-26 → 2026-10-02Comparable0.2%1 of 6771677
2026-10-032026-09-27 → 2026-10-03Comparable0.2%1 of 6441644
2026-10-042026-09-28 → 2026-10-04Comparable0.2%1 of 5771577
2026-10-052026-09-29 → 2026-10-05Comparable0.2%1 of 5821582
2026-10-062026-09-30 → 2026-10-06Comparable0.2%1 of 5251525
2026-10-072026-10-01 → 2026-10-07Comparable0.2%1 of 5011501
2026-10-082026-10-02 → 2026-10-08Comparable0.0%0 of 5650565
2026-10-092026-10-03 → 2026-10-09Comparable1.1%6 of 5376537
2026-10-102026-10-04 → 2026-10-10Comparable1.2%7 of 5817581
2026-10-112026-10-05 → 2026-10-11Comparable1.6%10 of 64410644
2026-10-122026-10-06 → 2026-10-12Comparable1.7%11 of 66311663
2026-10-132026-10-07 → 2026-10-13Comparable1.5%11 of 73611736
2026-10-142026-10-08 → 2026-10-14Comparable1.5%11 of 74311743

Each point is a seven-day rolling window of complete UTC days; a point is comparable only when at least 100 analyzed posts or comments fall inside it. A day with no analyzed records counts as zero; missing coverage is marked and never shown as zero. The series ends at the latest complete analyzed day — it never extends into the current incomplete day. How attention is measured.

Recent mentions

  1. Comment

    At my job for the whole month of October, management buys halloween candy variety packs and fills bowls around the office. They get refilled monday morning and it's always interesting to me to watch which candies go first. In 2019, Reeses were the first to go every time. Within hours of the refill they'd all get taken. Every year since, they've lasted longer. Snickers, then Almond Joy, Butterfinger, etc all getting eaten first. Now the Reeses are the very last chocolate candy to go, and I think its a decline in quality to blame.

  2. Comment

    The quality of Halloween also went down, so don’t worry.

  3. Comment

    Yes!!! Reason why I’ve pivoted away from Hershey for this Halloween and getting everything and anything else.

  4. Comment

    I think their Reese’s tree, Easter, and Halloween have excellent quality. They changed it and it makes the peanut butter way more savory. I don’t eat chocolate though

  5. Comment

    The Reese's used to be my go-to every single Halloween without fail, I'd always make sure to stash a bunch in my bag just in case.

Excerpts above are public Reddit posts and comments. WIO never synthesizes Reddit URLs from stored ids, and entities are extracted automatically and may be wrong. See the extraction notes and the limitations and privacy section of the methodology.